Jennifer Blacker joined Wischermann Partners in 2015. As Vice President Marketing & Brand Activation, she oversees the positioning and brand execution of Wischermann Partners’ portfolio of hotels. Jennifer works with the WP leadership team and property teams in order to ensure that all communication strategies align and clearly communicate the strength of each asset.
In Jennifer’s focus on bringing brand voice to life, she supports the on-property marketing teams in partnership marketing, social media, public relations management and developing unique property programming. Jennifer also facilitates strategic marketing planning for individual food and beverage outlets, including brand development, website creation, guest relationship communications and promotional strategies.
Jennifer also supports pre-opening marketing efforts for Wischermann Partner hotels. In her role, she works with the sales and operational team members in order to maximize marketing reach and awareness in critical phases of the pre-opening process.
Prior to joining Wischermann Partners, Jennifer spent five years in a number of management positions with Cvent, where she was responsible for building and leading a global sales team while personally managing partnerships with key industry stakeholders.
Previously, she held a position with Capitol File Magazine, a luxury media group, focusing on media placement, sponsorship promotion, public relations, event coordination and content creation. Jennifer also has gained hands on hotel experience while working in hotel sales and operational functions.
Jennifer holds a Bachelor of Science in Medical Technology from the West Virginia University.