Elizabeth Watters joined the Wischermann Partners team in 2016 and serves as Regional Director of Marketing, where she leads the marketing strategy, brand positioning, and guest experience initiatives for the portfolio. She oversees the development and execution of integrated marketing campaigns that drive revenue, elevate brand awareness, and create distinctive hospitality experiences across each property.

Elizabeth partners closely with hotel leadership teams to develop strategic marketing plans, digital initiatives, public relations efforts, partnerships, and experiential programming that strengthen each hotel’s position within its market. Her expertise spans branding, content strategy, digital marketing, public relations, social media, website strategy, and experiential programming, with a focus on creating meaningful guest experiences that drive engagement and business results.

Throughout her career with Wischermann Partners, Elizabeth has led the launch and repositioning of hospitality concepts, managed multi-property marketing initiatives, and developed innovative campaigns that blend storytelling, design, and commercial strategy. She is passionate about building distinctive brands and creating memorable experiences that connect with travelers and local communities alike.

Elizabeth holds a Bachelor of Science from Iowa State University with dual majors in Event Management and Hospitality Management.