Victoria Yurachek joined Wischermann Partners in 2014 at the Le Méridien Chicago – Oakbrook Center before joining the corporate team in 2025. In her current role, she leads digital marketing efforts across Wischermann Partners’ portfolio, developing strategies that strengthen brand positioning, increase visibility, and drive hotel and outlet revenue.

Working closely with property leaders, operations, and revenue teams, Tori manages digital campaigns across multiple channels and supports the development and launch of distinctive hotel branding, programming, and guest-facing activations. Her experience spans content strategy, social media, email marketing, website management, digital advertising, brand development, and performance analysis. She has contributed to successful revenue-generating campaigns by translating each property’s unique identity into compelling digital experiences.

Before joining Wischermann Partners, Tori began her career in travel and hospitality with Royal Caribbean Group, supporting promotional initiatives and strengthen brand awareness for Celebrity Cruises.

Tori holds a Bachelor of Science in Marketing from Northern Illinois University.